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National Trade Marketing Manager - FMCG/F&B - IIM/FMS/MDI (4-8 yrs)

4.00 to 8.00 Years   Delhi   01 Sep, 2022
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    - Ideate and provide support to various channels in terms of signages, POSM, other visibility, sampling, trade promotions, and events etc. to ensure achievement of channel/region sales targets- To devise GTM strategy for different markets resulting in maximum distribution gains with minimum distribution cost- Mapping of competitor coverage- Plan and drive addition of outlets, units and super/sub stockists along with the sales team- Tracking of Product Launches, ideate and execute Consumer Promotions to boost trials or improve sales contribution of categories, monitor and report on launch/promotional activities, track competitive sales in key channels- Manage Trade Marketing & Brand Activation budgets & control spends- Design SOP for different activities and reporting to ensure the targeted goal.- Shortlisting & on boarding vendors for the crafting & execution of POSM,

Keyskills :
salesmarketingatlbtlretailtrade marketingbrand activationtrade promotionstelephone interviewinggtmsopbrandboostdesigntrialscontroloutletsvendorsstrategy

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