RBL Bank - Manager/Senior Manager/AVP - Product/Portfolio Manager - Credit Cards

Job Description

About Credit Cards at RBL Bank:RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card. We are also targeting tripling our revenues year on year with a strong customer sided focus.About the role:Function - Product/Portfolio Manager - Credit CardsGrade - Manager / Senior Manager / Asst Vice PresidentCollege - Tier 1 / Tier 2Qualification - Post Graduate (PGDM / MBA) - specializing in Marketing/IT/Analytics/General managementBatch - Onwards 2017 / 2018 / 2019 /20Under Graduate - Degree in BE would be handyDesired profile/Skills:Techno Product Manager -- Ability to create customer journeys UI/UX- Create new opportunities for enhancing engagement to its existing customers.- Create, build and launch product proposition with technology to enhance engagement on portfolio for superior customer experience.- Bridge between Business, Tech & design. Inherently cross functional role, elicitation, gathering and documentation- Run beta and pilot programs to enhance engagement towards customer usage and activation.- Design and implement product launched for all online/offline channels (app, chatbot, call centre)- Developing and implementing a company wide go to market plan and working with all departments to execute.- Planning, creating, launching, and analysing marketing campaigns for existing customers.- Sound technical understanding, digitally savvy and analytical bent of mind with strong hold on numbers- Ability to analyze business requirement and effectively communicate to existing customers- An eye for detail, ability to review the technical/capability development through all stages - Requirement, development and post development roll out.Analytical and Data Scientist -- Candidate should have strong acumen towards data and insights to arrive at a beta marketing program.- Good skill on Microsoft office would be key and knowledge of SQL will be handy.- Strong background in data analysis, including experience in extracting and manipulating data using SQL, leveraging advanced Excel features.- Understand the business requirements and prepare requirement reports , deep analysis /use casesKey Deliverables:- Conceptualize, plan and design customer journeys on various digital channels- Plan, lead & drive digital capability development, projects targeted to deliver new enhancements to existing as well as New capabilities.- Use customer insights, trends, competitive knowledge and business metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives.- Closely work with internal stakeholders and external teams for the roll out of new campaigns and new digital capabilities.- Partnership with various functions such as IT, Analytics, Risk, Operations and Servicing teams to drive new projects and process initiatives- Design & execute Marketing Growth Campaigns, initiatives to deliver against aggressive Spends Growth, Spend targets and increase monthly active customers within the portfolio.- Track and monitor Customer Spends, transactions trends and partner with relevant merchants to increase customer engagement and spends.- Monitor and control Inactivity at overall portfolio level, and ensure a focus on spend inactivity and plan initiatives to control and reduce.- Leverage insights of key contributing factors to inactivity to develop strategies and activities which increase Monthly Activity- Experience in financial services is not mandatory but is preferable.- Knowledge of the Banking/Payments/Insurance industry- Superior analytical skills required- Strong communication and presentation skills mandatoryCandidates working with Banks/NBFC, fintech, ecommerce, telecom, payment aggregators in product / portfolio roles will be preferred.,

Keyskills :
marketingsalesriskfinancial servicesadvanced excelcustomer relationscustomer journeysnew projectsanalytical skillsresearchdata analysis