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Regional Trade Mktg. Manager

4.00 to 9.00 Years   Delhi   22 Nov, 2023
Relaxo Footwears Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryTextile / Garments / Fashion
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Position Title: Regional Trade MarketingDepartment:MarketingWork Location:DELHIGrade:AM/DMTravel Required:Yes(50%)Reporting to:Administrative:DGM MarcomReported by:N/AFunctional:RMEducational Qualification:Graduate and MBAExperience:4 9 yrs. of experience in Footwear/FMCGAny additional requirement:Purpose of the Position (Job Summary)Is responsible for the trade marketing activities across the different channels and Regions, in linewith the overall Trade Marketing and Communication strategyIn having customer satisfaction as main priority, is the contact point/person between marketingdepartment, product management and sales teams to ensure achievement of sales and budgetobjectives.Key Roles and ResponsibilitiesFinancial1. Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries.2. Manages the point of sales material (including budget, logistics, distribution, assortment ) by. finding the most efficient solutionsCustomer Orientation1. Collaborates with sales teams to turn the selling stories into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.2. Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts3. Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated4. Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.People Orientation1. Collaborates with the Group Trade Marketing and Communication Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions.2. Collaborates with product managers and marketing team to build sales promotions and product communication3. Supports local teams in the execution of their training programs;Internal Business ProcessCompetenciesTechnical/FunctionalBehavioralLeadership CompetenciesGood initiator,Man Management SkillsPresentation SkillCommunication SkillNegotiation SkillKey Result AreasQuantitativeQualitativeKey Stakeholder ManagementInternalExternalRegional Sales teamsMarketingNPDProduction Planning & LogisticsDistribution and Sales SupportDistributorsRetailersVenders,

Keyskills :
Trade MarketingMarketingSalesBudgetingMarketing IntelligenceSales PromotionTraining ProgramsMan ManagementPresentation SkillsCommunication SkillsNegotiation SkillsCustomer Orientation

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