Senior Field Marketing Specialist

Job Description

Acquia empowers the world s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!Our Senior Field Marketing Specialist will be responsible for crafting and driving marketing programs and activities in the APAC region to build pipeline.Acquia is a high-energy, hard-charging, high-performance company! This person needs to be a marketing and analytical and strategic problem solver with a creative approach and have the strength of character to excel in an upbeat atmosphere.You will bring a strong attention to detail, be well organized and an effective cross-functional communicator. Candidates should also be flexible and have the ability to thrive in a fast paced, entrepreneurial environment and be able to balance multiple projects with tight turnaround time.Key objectives include:
• Clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution
• Be the go-to person for the field in all matters of marketing, ensuring all marketing program details are effectively communicated and supporting the field sales team with local prospecting and lead maturation activity
• Drive overall in region marketing strategy to meet required pipeline objectives and penetration of target accounts and sectors in alignment with Regional Sales GTM strategy.
• Drive new lead generation activities including events, direct marketing, social, webinars, collateral and customer case studies in local language as appropriate.
• Work directly with partners and channels team to define and implement joint marketing campaigns.
• Supervise and analyze the efficiency of our marketing campaigns to determine return on investment and priorities resources and communicate this clearly to leadership.
• Oversee budget, metrics and marketing spend value.
• Develop and execute the marketing plan for enterprise target/named accounts, mid market targets and partners/the channel, working closely with Sales and Marketing leadership to align those plans with the go to market strategy for the region.
• Build, execute and manage partner marketing programs in alignment with the regional marketing strategy and supporting partners on delivery of local programs and events
Required Skills/ Experience:This is a multi-disciplined role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously.
• Previous experience driving and generating pipeline through the following:
• Multi channel lead generation direct marketing campaigns including email, pay per click, website management, online advertising, list purchase, syndication & guaranteed lead campaigns
• Developing, executing and managing webinars
• Customer engagement program
• Events including trade shows, conferences and self-run executive programs
• Cooperative Partner marketing initiatives
• Strong project management skills and experience, including managing external agencies
• Marketing automation experience is required
• Experience with sales operations, reporting, marketing & campaign dashboards and critical metrics
• Analytical and results oriented individual in tune with revenue marketing principles
• Strong communication and interpersonal skills, including excellent writing skills to earn the trust and respect from peers and sales management.
• Possess a passion for learning industry-leading marketing tactics and standard methodologies
• Knowledge of Open-Source technology or of marketing to a digital audience is preferred
• Ability to craft great collateral and structure and write compelling copy.
• Ability to work collaboratively with multiple partners in a fast paced environment.
• Strong oral and written communication skills.
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.,

Keyskills :
market researchfield salesemailit operationspay per clicksalesadvertisingregional sales