Social Media & Content Marketing Manager

Job Description

Department: Academic & Marketing | Exp: 2 - 3 yrsTL;DR Version:Who: A SM Manager with proven ability to run successful social media handles for brand(s)What: Take care of our social media handles by ensuring we plan &execute exceptional contentWhy: Opportunity to experiment, learn and succeed with a team which is on the journey to making Kraftshala a buzzing handle on IG which is popular amongst todays youth.About us: Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. Weve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.What you will be doing: If you love marketing and would like to become an absolute expert, this is as close to a dream role. as you could get.Social Media & Content : You will be responsible for developing and executing strategies that elevate our social media presence. Your primary focus will be to create compelling content, engage our target audience, and contribute to the overall success of our marketing efforts.Social Media and Content Strategy: Develop comprehensive social media and content strategies aligned with business goals; Identify key growth opportunities and new channels to expand our brands online presence.Content Creation & Community Engagement: Create and curate engaging and relevant content for our social media platforms, including posts, images, videos (reels etc), and Scripts for Brand Ads. Foster community engagement by overseeing CRM and consumer interactions on social media.Collaboration and Innovation: Collaborate with cross-functional teams to ensure alignment of messaging and branding across all channels. Stay updated with industry trends, emerging technologies, and best practices to propose innovative ideas for content creation and distribution.Must-Have Skills: 2-3 years of proven experience in managing social media and content marketing strategies to drive organic growth. Experience in creating content for social media platforms in the form of reels, carousels and posts across paltforms. Excellent communication and collaboration skills to work effectively with cross-functional teams. High adaptability and willingness to explore and implement new marketing trends and technologies. Strong content creation skills to ensure we create high quality content on social media that resonates with the audiences and pushes organic growth. Analytical skills with a data-driven approach to decision-making.What is the recruitment process: As a small team (~70 folks), its imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 5 - 15 business days depending on your and our schedules. The process will occur over video calls, so you dont need to worry about travel.Technical Exercise: This is a specific assessment designed to evaluate your fit for this roleTechnical conversations (2): There will be 2 calls with our current marketing team wherein you can expect to be evaluated on your functional skills.Culture fit conversation: A final conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode.Extending an offer: If all goes well, we will extend an offer mentioning the relevant details.Location: Delhi,

Keyskills :
social media managementcontent marketingcommunicationcollaborationadaptabilitycontent creationanalytical skills