Urgent Candidates for Marketing Lead for Data & Analytics Partnership Practices

Job Description

ROLE TYPE: Fulltime, India Based Position Description: Wipro s Data & Analytics Partnerships Practices helps business leaders transform their organizations through the power of data and analytics to become cloud led, customer-experience focused enterprises. We partner with them to help transform customer experiences in new ways to drive business growth and inform real-time decisions with newfound intelligence aligning a customer experience strategy with business strategy. We are looking for a marketing manager to support our Snowflake, Informatica and Databricks Practices in our Applications & Data service line. It s an opportunity to drive impact for the partner marketing team globally by leveraging your marketing experience and continually learning about the most progressive technologies that are shaping the digital era Data, AI/ML, RPA and more. The marketing manager will be responsible for collaborating with key stakeholders to drive strategic marketing campaigns for the Snowflake, Informatica and Databricks Practices, bringing a strong understanding of marketing strategy, content and execution, including the interplay of digital and offline channels to drive engagement and impact. Additionally, the marketing manager will create co-marketing campaigns with each partner to drive our unique partner specific services and solutions Roles & Responsibilities: . This position is specifically responsible for the following: Establish Wipro s Snowflake, Informatica and Databricks Practices as an industry leader, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more Be the primary liaison and work with Snowflake, Informatica and Databricks Partnerships marketing counterparts to drive win/win propositions for the Wipro Snowflake, Informatica and Databricks Partnerships. Manage the marketing relationship to establish Wipro as the partner of choice. Design, develop, and execute an integrated marketing plan aligned to business goals Work with the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs Ensure our Snowflake, Informatica and Databricks marketing strategy and campaigns leverage a One Wipro approach and draws on all of Wipro s strengths and capabiltiies Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan Oversee participation in analyst and advisor reports, working with Wipro s analyst relations team as well as the business Work collaboratively as a team player with marketing and business colleagues Qualifications: Requirements: The successful candidate possesses the following: 7+ years of integrated marketing experience, with a focus on marketing and communications strategy and planning. Experience leading global accounts 5+ years experience in technology including enterprise software/applications. Preferably within Data & Analytics or with Snowflake, Informatica and Databricks specific experience. Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects Solid knowledge of content creation, partner marketing, and how to leverage, social, digital, comms, AR and PR within omni-channel campaign development The position reports to the Sr. Manager Applications & Data Marketing, iDEAS.,

Keyskills :
marketingbrand managementmarket researchadvertisingsalesanalyst relationscorporate liaisonmarketing strategythought leadership