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We are Hiring - Head - Digital Marketing - Internet/Online

10.00 to 12.00 Years   Delhi   03 Oct, 2022
Ikon Staffing Solutions Pvt Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Digital Marketing HeadRole Purpose : - Head of Marketing responsibilities include developing plans to help establish brand, allocating resources to different projects and setting short-term and long-term department goals both for Mosaic Digital & Mint platforms.- This role will focus on Digital Brand capabilities across performance marketing and brand marketing for all the Mosaic Digital & Mint properties. Responsibilities : - Providing inputs on product and design for various audience growth and engagement initiatives including email newsletter, new sections for new segments and retention and engagement metrics. - Partnering with the Subscription team to drive traffic on VCCircle, Techcircle and Mints digital platforms. - Developing analytics-driven strategy. - Manage social media strategy (which may include developing suggestions on creating optimized content for social media) for editorial products. - Set goals for social media, audience growth metrics ( page views, sessions, absolute unique), engagement metrics (sessions per user, returning user, pages per session, average time spent, number of share and likes). - Execute, implement and manage social media promotions. Three steps: Setting goals, testing, measuring impact - Participating in discussions for event planning and programming along with editorial head at concept level. - Develop and execute integration strategy for various mailers and optimizing the frequency of mailers to pull back disengaged subscribers/readers - Creation and management of microsites, custom content and partnering with the sales team in coming up with and executing opportunities. - Partnering in the delivery of Integrated Marketing Solutions through ad banners, sponsored posts, and social amplification. - To ensure event display accurately represents the Mosaic Digital & Mint brands. - To handle subscription of research platforms along with performance marketing of Edge Insights brand. Functional Competencies :- Ability to adapt in fast-paced & challenging environment. - Strong business communication skills - written and verbal - Analytical skills to forecast and identify trends and challenges - Familiarity with the latest trends, technologies and about marketing automation tools - Proficient in Digital Marketing, ATL, BTL, SEO, SEM, content, and email marketing. Behavioral Competencies :- Ability to work with cross functional - Ability to think creatively - Team Player - Customer Orientation,

Keyskills :
business communication skillssocial mediaevent planningmedia strategybrand marketingautomation toolsdigital marketinganalytical skills

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