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Apply for Manager - Digital Marketing - EduTech Startup

3.00 to 6.00 Years   Hyderabad   27 Mar, 2023
The First Meridian
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    About Company : As the last 2 decades have seen an increasing disconnect between industry and academia - this has resulted in colleges not teaching industry-relevant technical skills and thereby students becoming unemployable, company is building an alternative platform for engineering education. It is a Y-Combinator start-up that is solving this problem at scale leveraging technology and an ecosystem of industry-experts, engineer-trainers and offline-centres. About role (from the company) : We are looking for a passionate and energetic Brand Marketing Manager to build and grow our brand. As we continue to grow faster, the brand marketing manager will play a key role by increasing our brand reach and awareness and amplifying the growth of our company.Develop a brand strategy in India and other major markets Responsibilities include : - Develop a brand strategy in India and other major markets- Execute ATL/BTL/Digital campaigns to improve reach and awareness- Be a brand custodian and ensure brand guidelines and standards are met across all assets- Work with the Content Marketing team to evolve a consistent brand narrative across assets- Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships).- Use Data and Metrics to run brand marketing campaigns efficiently and effectively Requirements : - 2 to 4 years of experience in Brand Marketing- Experience in handling mid - sized to big brands in consumer segments- Experience in running ATL, BTL and/or Digital brand campaignsThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
brand strategybrand marketingtechnical skillscontent marketingmarketing campaignsstrategy

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