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Assistant Manager-Programming Strategy

4.00 to 8.00 Years   Hyderabad   04 May, 2023
The Walt Disney Company
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaGeneral / Operations Management
EmploymentTypeFull-time

Job Description

    One of the key aspects of broadcasting is understanding the audience pulse and providing the content they love, staying ahead of the competition, and using strategic thinking for content placement and promotion. The role is responsible for contributing to the making of plans and strategies for the Telugu business based on various quantitative and qualitative inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis.Key Responsibilities:
    • Constant monitoring of slot level viewership vis- -vis business target and coming up with a plan to fix it / hit the required target Reach / TSV / Market share.
    • Come up with growth plans for the channel and Business.
    • All aspects of Quantitative (BARC, Zapr, Adex, Any adhoc data) & Qualitative Research (focused groups, consumerfeedback). Analyse and blend the insights to feed into content making.
    • Constant tracking and content analysis of competition & re-strategize accordingly.
    • Short term business planning.
    • Assess issues and identify solutions to meet the end objective.
    • Proactively identify business opportunities and possible potential challenges and work towards mitigating it.
    • Work collaboratively with all stakeholders to successfully meet objectives.
    Performance measures:
    • Identifying strategic levers for growing the viewership of the channel direct impact on channel GRPs. Objective is to meet the budgeted numbers.
    • To provide accurate and actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround) Meet / exceed the viewership targets that we set.
    • A glitch free execution of the processes Reports with 0% errors.
    Qualifications:
    • Graduation or Post Graduation in any field
    • 4-8 years experience in strategic roles.
    • Very strong analytical and critical thinking skills
    • Good knowledge of MS-Excel & Powerpoint
    • Ability to deliver on tight timelines
    • Knowledge of SQL is an added advantage desirable not mandatory.
    Personal Attributes:
    • Excellent communication & presentation skills
    • Effective relationship management skills
    • Proactiveness
    • Highly result-oriented
    • Well organized, well informed, well read
    • Self-motivated, self-driven
    • Learning agility.
    ,

Keyskills :
salesmisaccountstatbankingsporting goods industrycontent analysis

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