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Customer Activation and Assets

10.00 to 20.00 Years   Hyderabad   15 Aug, 2023
Associated Recruitment & Management Services Pvt Ltd
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 12 - 22 Lakh/Yr
IndustryFMCG / F&B
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Dear Candidate,We are hiring for FMCG at Hyderabad as Lead Customer Activation and Assets.The goal is to increase sales and profitability of business to drive sustainable growth while focusing on marketing led activities. Building consumer focused marketing campaigns based on business needs and measuring the effectiveness of the campaigns.Excellent communication, planning and organizational skills are necessary, along with the ability to influence managers at all levels within the Company.
    • Must have the ability to lead and coordinate projects and must be able to clearly and concisely communicate.
    • Exceptional interpersonal skills & Team Management
    • Proactive approach
    Good organising abilities
    • Win at retail through Design Innovation (Visibility and Activation):
    • Develop and deliver design thinking principles to in-store assets and visibility actions
    • Visibility asset innovation - creating clutter-breaking elements that shall drive brand choice through visibility actions that push the envelope for the category.
    • Adapt Brand message to In-store Call To Action across Points of Purchase
    • Develop innovative templates of activations through ideas based on building consumer engagement and brand connects.
    • Support the brand teams on new ideas for consumer promotions.
    • Standardise Assets and execution across markets:
    • Develop and continuously evolve Portfolio planogramming principles across GT, Modern Trade, Owned outlets
    • Customize asset and visibility solutions
    • Drive Asset interventions in-store/ on-location basis the shopper journey
    • Standardize assets across the brands with clear specifications and guidelines. (Visibility Black Book)
    • Store type-wise assets
    • Shopper Insights and Analytics:
    • Understanding and building Insights around shopper missions and their behavior in-store for designing product
    • Own the shopper research process - developing briefs, coordinating with the internal and external agencies, understanding and debrief to the category teams
    • Converting shopper/consumer insights into actionable elements
    Build models of consumer and channel behaviors and ensure common understanding within the sales team.

Keyskills :
activationcustomerassetsvisibility

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