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Manager - AV Content, FaaS

3.00 to 0.00 Years   Hyderabad   22 Jan, 2021
Mahindra business & consulting services pvt ltd
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

Responsibilities & Key Deliverables

  • Creation
    • Setting up panel of external agencies (photographers, videographers, local influencers, video editors, translators) with help of local teams & coordination for regular content creation
    • Coordinating and collaborating with all FaaS businesses/ functions to gather content to be leveraged on social media including success stories, farmer testimonials, demo plot progress, local expert advice, etc
  • Widespread Dissemination
    • Contextualizing content to each platform and target farmer region
    • Developing thought leadership content through blogs, articles and videos to build credibility and trust in the FaaS Brand
  • Collaboration Opportunities
    • Keeping an eye out for any content collaboration opportunity e.g. social media influencers, or using of any innovative medium of communication
  • Impact and Effectiveness
    • Understanding Farmer feedback on content and tweaking our formats to match the expectations
    • Constantly keep measuring the impact of content and keep fine tuning the content strategy using data from various tools
Experience
  1. Minimum 3 years in content development and management for companies working in Rural areas and with multilingual coverage
Industry PreferredQualifications
  1. Graduate BA, Journalism, Media, will be plus
  2. Strong written communication skills, with established experience in digital and on-ground marketing space
General Requirements,

Keyskills :
social mediasuccess storiescontent strategyexternal agenciesthought leadershipcontent developmentcommunication skillswritten communicationfaasplotvideobrandtruststrategy

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