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Marketing Lead

4.00 to 14.00 Years   Hyderabad   11 Dec, 2023
Indian School of Business
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryKPO / Analytics
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Job PurposeThe brand & marcom lead of ISB Digital Learning is responsible for leading the crafting of an integrated brand strategy for the brands in this portfolio while ensuring synergies with the parent brand. The incumbent will be developing, implementing, and managing the brand strategy and marketing communications of the brands in the portfolio to ensure that they are aligned with the overall business objectives and vision. This role requires a combination of strategic thinking, brand management expertise, and strong leadership skills to drive brand awareness, engagement, and, ultimately, business growth.Job Outline Develop and implement an integrated brand strategy that aligns with the overall business objectives and vision of the business. Identify and leverage internal and external synergies with the parallel brands in the ISB ExecEd portfolio. Manage the budget for brand and marcom initiatives and ensure that all activities are cost-effective. Develop portfolio. guidelines in line with the positioning and finely crafted programme-specific communications which are in line with the brand and distinctive from the corresponding portfolios. Work closely with the other marketing verticals, product, and sales teams to ensure that all communications and campaigns are consistent with the brand and marcom strategy. Develop and implement a marketing communications plan that supports the growth strategy. Keenly monitor and analyse the performance of the brand and marcom initiatives and make real-time recommendations for improvement. Track competition and industry trends to identify and capitalise on strategic growth opportunities to drive the next phase of innovation and growth. Build and maintain strong relationships with key internal and external stakeholders.Job SpecificationKnowledge / EducationMBA/ masters in marketing with Strategy or Finance from a cat A/ B business school is preferredA masters in communication would be eligible as wellSpecific Skills Proven experience in building sustainable brands Strong logical, analytical and creative skills Excellent written and verbal communication skills Deep understanding of crafting nuanced product marcom Adept at project management across multiple projects in parallel An entrepreneurial solution-oriented mindset with the ability to operate in complex and dynamic environments is imperative Excellent stakeholder management skillsDesirable Experience A minimum of 4-6 years experience in brand building and marcom is necessary Overall marketing experience of 10 14 years is ideal Experience in a fast-paced, dynamic environment Experience working with cross-functional teamsJob Interface/RelationshipsInternal: Within department or other departments in ISBExternal:Agencies, vendors & partners Senior leaders from the industryKey Responsibilities & % Time SpentDevelop and implement an integrated brand strategy that aligns with the overall business objectives and vision of ISB Online 40%Create, manage all marketing comms and ensure it aligns with the overall brand guidelines30%Processes, automation and project management 15%Innovation, testing and improvement 15%Any Other Significant InputGood communication skills written and verbalComfortable with Multitasking job might require working over extended hours on select days,

Keyskills :
brand strategymarketing communicationsstrategic thinkingbrand managementleadership skillsbrand awarenessengagementbusiness growthproject managementwritten communicationverbal communication

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