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Product manager -Aqura MS

0.00 to 1.00 Years   Hyderabad   23 Feb, 2021
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Product Manager Key Responsibilities:Top line & Bottom line achievement- To Drive Mega brand Growth and Performance- Optimize Promo spend for Desired ROI- Prepare Brand Wise Quarterly Visual Aid:o Brief ad agency on the producto Evaluation and selection of draft concept out of 3-4 designs submitted by the agencyo Evaluate a detailed Visual Aid with the agency before finalizationo Send the visual for printingo Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.- Quarterly communication of Visual Aid to the field forceo Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.o Periodical circulars about brand s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.o Conduct Quarterly briefing sessions of .5 1day in each zone to ASM s on brand communication/ inputs.o Monthly planned visit to select areas for review meetings to further reinforce brand communication.- Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketingo Allocate promotional budget brand wise and promotional mode wiseo Plan for quarterly inputs and mode of inputso Vendor selectiono Negotiate with multiple vendors for cost effective input selectiono Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.o Allocate inputs geography wise.o Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocationContinuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.New Product Launch ( As and when required )Identify potential areas of New Product Launch in the assigned therapy through:ORG CMARC trendsDoctor feedback in joint work/ CME/ conferencesField manager s feedbackAnalyze market potential for the identified new product through historical ORG-CMARCConduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.Work with finance to validate the profitability/ viability of the productPresent the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head- Coordinate with packaging, FR&D for product features finalization.- Prepare sales projection, sampling plan for at least 6 months 1 year from launch.- Prepare stock allocation and ensure proper distribution in all geographies through SCM.- Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager.- Ensure regional launch meetings for the new product through RSM s.- Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field forceKey Skills :Strong negotiation and influencing skillsNetworking skillsAbility to plan multiple products communication and deliver results according to planAbility to run specialised program for top KOL KBL end to end for better impact on marketing activities. ,

Keyskills :
marketingsalesproduct developmentproduct managementdeliverynew product launchfield salesproduct launchcost effectivemarket researchbrandingidentity marketing

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