Asst. Marketing Manager

Job Description

Title - Assistant Sales ManagerExp - 2 to 4 yrsLocation - puneSalary - 6 LPAJob Description
• Responsible for Brand & Product Promotional Strategy Execution ( BTL Activities) market wise to provide adequate marketing support to each Business, branch and region so that they achieve their overall Marketing/Brand Objectives and business target.
• Coordinating along with the Marketing Head to get feedback of local markets and accordingly execute Promotional ATL/BTL/On Ground activities/activations in closed coordination with State Heads.
• Coordinating with all branches & providing necessary support to achieve their target.
• Doing special activity in Club house, Societies & Corporate for on the spot registrations.
• Spearhead participation in events & exhibition, dealer engagement programs &effectively leverages these platforms to facilitate sales growth.
• Responsible for coordinating with local agencies/national agencies for the execution of the Promotional plan which includes coordinating for best quotes, coordinating for creatives, coordinating for monitoring etc.
• Responsible for executing the Promotional plans for New Product Launch through Marketing Head to give initial boost in the business of the Product.
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Streamlining the vendors and setting up processes. Effective negotiation to get the best possible deals.
• Responsible to ensure satisfactory execution of all strategic marketing plan and streamlining all the promotional activities to develop the business to achieve target of all products
• Maintain strong control over all vendors and all activities should be properly executed
• Pre-planning of all activities should be done well in advance so that all the activities are implemented in time. Prepare month & Business Road Map specific marketing calendar for pre-planning the activities.
• Responsible for checking progress reports with State Heads and accordingly guide them to take best out of them.
• Keeping records of all the marketing related issues
• Market mapping & completion tracking, sharing market intelligence with higher management.
• In-branch Branding, External branding & Glow Sign Boards coordination with CO-Team to ensure quality output from the Vendors.
• Creation & execution of monthly marketing plan on a category wise axis LED, Gadget Secure & accessory.
• Designing and executing local events/calendar post approval to ensure maximum customer participation as well as achievement of pre-determined objective of the promotion
• Drive BTL campaigns segments wise across targeted geographies.
• Coordinating with all branches & providing necessary support to achieve their target.
• Responsible for new product launches & product placement in key retail outlets.
• Identification & roll out of exclusive brand outlets called LED lounges.
• Lead corporate Tie-up from cross promotional activities and barter deal opportunities with Mall, Multiplex, Retail super market chain, Hotels.
• Implement promotional activities intended to increase footfall at store level & subsequent conversation.
• Vendor management Creating strong network of vendor & monitoring timely execution of projects.
• Stakeholder management Collaborate with cross functional teams to effectively promote our portfolio in target markets.
Call No - 9049994070 / 9970086279

Keyskills :
sales managementmarketingb2c salessales operationssalesb2bexecutivemanagernetworkassistant