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Brand Manager - FinTech

1.00 to 5.00 Years   Chennai, Hyderabad, Kolkata   01 Jul, 2022
Hipos Consulting Services LLP
Job LocationChennai, Hyderabad, Kolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    - Managing agency and production house partners to ensure creation of high quality, on-brand collateral- Guiding, motivating and managing the in-house Brand Design team to create high quality, on-time output- Working closely with Product Marketing Managers to ensure a balance of fulfilling tactical requirements and keeping the brands strategic, long term direction in place is maintained- Being the brand custodian at every touchpoint, working closely with the PR, Strategy & Insights, and Digital/Performance Marketing teams- Working with the People & Culture org in developing brand collateral to build employer brand equityMust-Have :- Minimum 5+ years progressive experience at top advertising agencies creating 360degree marketing collateral involving both external PHs and internal creative teams- 1-2 years experience at high-paced, high-growth startups- Formal education in the marketing domainMeasure of Success :- Brand equity metrics for customers- Brand equity metrics for existing and potential employees- Engagement metrics for both the above stakeholdersKey Competencies :- Functional Competencies:- Brand thinking and customer obsession- Decoding the business problem into a brand problem, and subsequently into a creative problem- Managing the creative team(s)- Managing agency and production house partnersBehavioral Competencies :- Attention to detail- A balance of striving for perfection as well as time-bound delivery of requirements- Self-motivated,

Keyskills :
marketingadvertisingbrand managementsalesatlbrand designbrand equityproduct marketingbrandhousedesignagencybalancemetricsbusinessstrategy

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